Sigma transforms underused lobby space into a 24/7 premium retail experience — zero staffing, real-time data, and brand-aligned design that guests actually love.
The demand hasn't gone away. The delivery model is broken. Minibars are disappearing, vending feels cheap, and guests are spending elsewhere.
Minibars now represent less than 1% of hotel F&B revenue, plagued by high labour costs, billing disputes, and sustainability pressure — but the guest spend hasn't disappeared.
Late arrivals, flight cancellations, forgotten essentials. Guests need 24/7 access to food, drink, and travel necessities — with no alternative in sight after hours.
Hotels know room revenue per night but have no idea what guests buy, when they buy, what's driving margin, or what's out of stock. Retail is a black box.
Commodity hardware, poor aesthetics, no loyalty integration, manual reporting, and empty shelves. The competition is failing hotels and guests alike.
Sigma converts underused lobby square metres into a profitable, brand-aligned, fully managed retail experience. We handle everything — design, stock, technology, and operations.
Fully automated with smart replenishment, cashless checkout, and predictable revenue share deposited automatically.
Bespoke installations curated to each hotel's brand tier — from luxury discreet to lifestyle Instagram-worthy.
Live sales dashboards for GMs, portfolio-wide visibility for owners, and loyalty integration for brand teams.
Sigma connects to existing loyalty schemes, turning every lobby transaction into a touchpoint that drives retention.
24/7 access to food, drinks, travel essentials, and gifts. Premium local choices. Consistent experience across every property.
Curated product ranges per brand tier. Loyalty integration. Data-driven guest insights. Consistent experience beyond the room.
No staffing burden, no admin. Predictable revenue share with real-time sales visibility and smart replenishment.
Cross-portfolio dashboards, scalable one-vendor solution, measurable ROI per site, and a rollout playbook for new openings.
Real-time data. Predictive intelligence. Automated revenue allocation. The operating system for modern hospitality retail — built to scale globally.
Based on industry-standard 81% occupancy and 61% capture rate at an average £4 per transaction. 25% revenue share to the hotel, net of VAT.
Late arrivals, cancelled flights, overloaded front desks. Sigma provides 24/7 frictionless self-checkout with smart replenishment during demand spikes.
Instagram-ready installations, locally curated products, and retail as an experience. Sigma turns the lobby into a destination guests want to spend time in.
Discreet, design-led installations with premium SKUs and white-label or bespoke assortments. Revenue without compromising the brand equity that took decades to build.